Our approach to Social design
The concept of “non-familial inter-generational interactions” is centered around the seemingly simple idea that old and young can bring new energy, knowledge and enthusiasm to each other’s lives. It may not seem like a lot in the grand scheme of things, but research has proven that these interactions can have fantastic benefits for each generation. In Australia and the UK studies have shown that activities that include children and older adults can increase self-esteem and promote friendships. In Japan, shared play activities have been found to result in greater smiles and more conversation for elders.